DreamFlowInc

Wednesday, September 24, 2008

Midnight Tiki Vodka Concept

Midnight Tiki drinks are made of mostly exotic fruits, dark and mysterious, as well as splashes of citrus flavors. The three collectibles have three distinctive flavors. All of the fruity are just a hint of juicyness to add to the rich vodka taste. You can always add more alcohol (always a plus), as well as other juices to create new and exciting recipes. Midnight Tiki Vodka will bring the "fun" back into your lives! Join in on the Tiki Chant and experience the "happy animal" in you.

Tuesday, September 23, 2008

Making a Tiki Bottle Contest!!! First Entry

©DreamFlowInc

From The Art Institute of Las Vegas
And the help from our actors
Callen Daquioag
Stephanie Miller
Shelly Black
Kaylee Black

Midnight Tiki Crush Commercial #2

©DreamFlowInc

From The Art Institute of Las Vegas
And the help from our actors
Callen Daquioag
Stephanie Miller
Shelly Black
Kaylee Black

Thursday, September 11, 2008

Midnight Tiki Flavors

Midnight Tiki Flavors:

-Midnight Tiki Crush
-Blueberry
-Huckleberry
-Pineapple
-Raspberry

-Midnight Tiki Tango
-Blackberry
-Strawberry
-Peach
-Mandarin

-Midnight Tiki Roar
-Dragon fruit
-Mulberry
-Cherry
-Kiwi

-We will come out with new designs for the bottles every year. Discontinuing the old designs and putting out new collectible bottles. You will want to collect them all! For the new fun designs as well as the yummable liquid inside!

-Create your own Tiki bottle! We need your creative side! Make me the best damn Tiki bottle and you could win $10,ooo and a chance to be a Design executive at DreamFlowInc. Our 9 favorites will be chosen by us. And then the winners will be chosen by you.

Commercials Ideas now in the filming process:

Commercial one:

Tommy is sitting by the pool side sad. His hair is in his face like an emmo hair style. Suddenly two hula girls and a man with a Hawaiian shirt pops out of nowhere. In the background there is an announcer guy speaking, the narrator of the story. “Why is Tommy so sad.”…. (out comes hula people) “Why not try some Midnight Tiki Tango… It will bring the happy animal out of you”. Tommy is now happy, with a cheesy grin on his face, no more emo hair cut, and is dancing around like a tiki partier should be dancing.

-I didn't get a chance to do this story line because filming in several locations is very time consuming, I think the compromise of the Making a Tiki Bottle was a better choice.

Commercial two:

Friends hanging out at home. Host makes drinks from the Midnight Tiki roar vodka. He takes the first drink and changes in to a tiki chanting dancer, who has a roar in his voice. Friends are looking around a little confused, but smiling confused. They all take a drink of their own and become the happier partier like their friend. All are dancing around with roars in their voices. Laughing and having a good time.

Commercial three:

A dark lighted atmosphere… Scene.. in a detectives office.. the mood is serious… trying to solve a case on the missing poodle vest… when in comes a splash of water over the detective and a man appearing with a drink in on hand and a colorful dressed up in tiki partying clothing. There is a narrator again in the background telling the story… the tiki guy hands the detective a drink.. while the announcer guy says “ why worry about frivolous jobs that don’t matter”… “instead sit back, relax, and enjoy the crush of Midnight tiki,” The detective takes a drink sits back in his chair.“Awe… now doesn’t that take the edge off…” (as he drinks more water splashes on him but he is smiling the whole time… happy as can be) this is the more mellow drink.

-I Changed this one up a bit to match my actors needs, (they didn't want water thrown on them). So sitting at home adding up bills and doing work was its compromise. It worked out well.

Don't forget to check out all three videos located at the top of this page!

Comments from you...

Lynn Schafer said...

Hello,I love this concept (below), especially the part regarding the winners will be choosen by the customers. Very clever. "There will be a contest, with prizes to be announced, Creating the Tiki bottles for each new flavor. Our 9 favorites will be chosen by us. And then the winners will be chosen by you." Have a Fabulous Day!
Respectfully,Lynn SchaferSapphire Studio Productions

"Adoption Process - The mental process through which an individual passes from first hearing about an innovation to final adoption. Stages in the Adoption Process - Customers go through five stages in the process of adopting a new product.- Awareness: The consumer becomes aware of the new product, but lacks information about it.- Interest: The consumer seeks information about the new product.- Evaluation: The consumer tries the new product on a small scale to improve his or her estimate of its value- Adoption: The consumer decides to make full and regular use of the new product.This model suggests that the new-product marketer should think about how to help the consumers move through these stages." (Armstrong & Kotler 2009:148)

September 16, 2008 5:51 PM

Ardie Yorgans said...

"Many companies are moving to a new level in creating value for their customers." Armstrong & Kotler, Ch7 - P.199

Seeing your vodka flavors and variations truly sets your products apart from the rest. I think expanding on the base you already have created would make for a highly successful marketing campaign!

September 16, 2008 9:01 PM

Lynn Schafer said...

Hi Lena, Love your Midnight Tiki Roar video you uploaded to YouTube. Ya know, as our final for class moves forward I am beginning to see a bigger picture. Our teach knows his stuff, without a doubt! The live blogs, the quotes, the YouTube videos, making sure we are only using our own work/designs/content, ect. I hope the others are catching on too! =)Anyways, great job on your vodka video! (P.S. Remember to add 5 seconds of credits at the end of your video) Have an awesome day!
Respectfully,Lynn SchaferSapphire Studio Productions

"Viral Marketing - The Internet verson of word-of-mouth marketing-Web sites, videos, e-mail messages, or other marketing events that are so infectious that customers will want to pass them along to friends. One observer describes viral marketing as addictive, self-propagating advertisments. Because customers pass the message or promotion along to others, viral marketing can be very expensive. And when the information comes from a friend, the recipient is much more likely to open and read it".(Armstrong & Kotler 2008:14:436)

September 21, 2008 12:17 AM

R. E. Hernandez said...

“Now more there ever before, we are all connected to each other and to things near and far in the world around us.”Armstrong&kotler chap.1 pg.26

We live in incredible times. Posting a video can reap so many rewards. Your potential customers get to see quick videos of your product that can take only moments to change. You can tailor certain products very quickly and get them back out onto the many free video sharing sites around the globe. Well done with the video, I know you worked hard on it.

September 23, 2008 9:18 AM

Timothy Hard said...

I really enjoyed your videos. They were great. I also like how you added different flavors for your vodka. It gives your product some variety and its good to give consumers some choices.

"Being the first producer to introduce a valued new feature is one of the most effective ways to compete."

September 23, 2008 8:37 PM
lvcharisma-Executive Director-Laura Silva said...

I absolutely love your concept! I think that your product its fun and different you are not only offering a product but you are also offering experience...possible consumer could relate drinking your vodka to fun and exciting times...great job!

September 23, 2008 11:47 PM

Comments on yours...

Published on Sapphire Studio Productions
Wednesday 9-17-08

"Producing products and services often generates by-products. If the by-products have no value and if getting rid of them is costly, this will affect the pricing of the main product. Using by-product, the company seeks a market for these by-products to help offset the costs of disposing of them and to help make the price of the main product more competitive. The by-products themselves can even turn out to be profitable." (Armstrong & Kotler, ninth edition,Ch9 - P.273)

I absolutely love the cubed martini glass. I think this is a great example of above, not because your in danger of taking the price of your main product but because this by-product, to me, would be very profitabe and in turn will help grow the profit of your vodka. I love this cup design and would buy it in a heart beat on the design alone. And since your vodka has that same uniqueness to it, I would by the vodka as well. It would be great sold as a set. 4 cups and the vodka! Also thank you for your comment on my project, it has helped me find more comments for my own.

Published on Forged Vodka
Wednesday 9-17-08

"Companies today recognize that they cannot appeal to all buyers in the marketplace or at least not to all buyers in the same way. Buyers are too numerous, too widely scattered, and too varied in their needs and buying practices. Moreover, the companies themselves vary widely in their abilities to serve different segments of the market." (Armstrong & Kotler, ninth edition, Ch6 - P.167)

I really like your concept on a stronger, manlier brand of vodka. You have targeted your preferred audience well. You want the customers who want a stronger tasting drink, over those fruity tooty drinks. You also grab on to those "men" (and some women), who maybe aren't very manly, or don't feel very manly, and this brand of vodka helps you feel manly... I mean I would feel more tough if I drank this. Good job! Love the design.

Published on Kandy Vodka
Wednesday 9-17-08

"Style simply describes the appearance of a product. Styles can be eye-catching or yawn producing. a sensational style may grab attention and produce pleasing aesthetics, but it does not necessarily make the product perform better." (Armstrong & kotler, ninth edition, Ch7. P.205)

I like your Idea, the flavor is unique, and very different. I think people will by just to try it. But I don't think they will purchase the product if the bottle doesn't look right. To me the bottle looks like a plastic bottle of bubbles and that doesn't appeal to me at all. Because my first thought is that it would taste soapy and chemically. I think if you work on the design then the flavor will sell its self.

Published on Pandora`s Box Productions
Wednesday 9-17-08

"A clear mission statement acts as an 'invisible hand' that guides people in the organization. Studies have shown that the firms with well-crafted mission statements have better organizational and financial performance." (Armstrong & Kotler, ninth edition, Ch2 - P.37)

I think that the your idea has a good start but is not altogether very clear. It is to broad of a statement. As a customer I want a little more detail in your brand. What is going to make me buy your brand over others? Maybe if you research other brand concepts you can make yours go over the top, better than theirs. But believe me the start is good, I am defiantly interested... but I want to know more.

What is the tiki way?

"Broadly defined, marketing is a social and managerial process by which individuals and organizations obtain what they need and want through creating and exchanging value with others. In a narrower business context, marketing involves building profitable, value-laden exchange relationships with customers." (Armstrong & Kotler, 9th edition, Ch. 1 - P. 6)

Marketing a new vodka brand hits the social context big time. It you want people to drink your vodka then you need to be very social with your drinkers, because they are also social. Getting out to that social drinking place will help you realize that and much more about your customers needs and wants. In my case I have chosen a contest to make their very own Tiki bottle. Interacting through the internest is one sure fire way to bring great customer relationships.

"Consumers' needs and wants are fullfilled through market offerings - some combination of products, services, information, or experiences offered to a market to satisfy a need or want. They also include services - activities or benefits offered for sale that are essentially intangible and do not result in the ownership of anything." (Armstrong & Kotler, 9th edition, Ch. 1 - P. 7)

For my product I am offering a contest with an award. This is one way to interact with my consumers, while they get a unique experiences. I also offer three different vodka's so that the consumers have a variety to chose from.

"Each company must find the game plan for long-run survival and growth that makes the most sense given its specific situation, opportunities, objectives, and resources. This is the focus of strategic planning - the process of developing and maintaining a strategic fit between the organization's goals and capabilities and its changing marketing opportunities." (Armstrong & Kotler, 9th edition, Ch. 2 - P. 37)

Not only am I running the contest for Making a Tiki bottle, I also am offering new designer bottles every year. The old bottles will be null and void. This approach will grab the collectors attention. I know quite a few people who like to collect cool alcohol bottles and if they knew this cool designer bottles were only going to be out for a year, they would by they before they lost there chance. I want to stay as interactive with the customers as possible.

"Consumers stand in the center. The goal is to create value for customers and build profitable customer relationships. Next comes marketing strategy - the marketing logic by which the company hopes to create this customer value and achieve these profitable relationships." (Armstrong & Kotler, 9th edition, Ch. 2 - P. 47)

The contest is were my consumers are center of attention! I want them to submit as many crazy videos and designs they can think of, as well as some pictures. I like this concept because its fun! and people love fun.

"The cultural environment is made up of institutions and other forces that affect a society's basic values. They absorb a worldview that defines their relationships with others. The following cultural characteristics can affect marketing decision making." (Armstrong & Kotler, 9th edition, Ch. 3 - P. 85)

I understand the the enviroment around us has a lot of say in what people chose. That is one reason why we don't try and sell products to every single person. We want the customers that want a fun drink, a new and exciting way of living. We want those customers who love to try new thing and new experiences. We want those party happy people. We also want those individuals that want to break out of there shell and become that social butterfly they always wanted to be. Not everyone fits these characteristics, but thats okay.

"People vary in their emphasis on serving themselves versus serving others. some people seek personal pleasure, wanting fun, change and escape. Others seek self-realizaion through religion, recreation or the avid pursuit of careers or other life goals. People use products, brands, and services as a means of self-expression, and they buy products and services that match their views of themselves." (Armstrong & Kotler, 9th edition, Ch. 3 - P. 86)

We want the people emphasis on serving themselves. These party animals fit with 'seeking personal pleasure, wanting fun, change, and escape.' These people are the reason they will buy Tiki Vodka because it 'matches the view of themselves.'

"Researchers often observe consumer behavior to glean customer insights they can't obtain by simply asking customers questions." (Armstrong & Kotler, 9th edition, Ch. 4 - P. 105)

The perfect place to do this is to hit up some local bars and start asking questions, observing people in their bar partying atmosphere. Also paying attention to the comments that your consumers put on the web page. They are not affraid to tell you what they want.

"Survey research, the most widely used method for primary data collection, is the approach best suited for gathering descriptive information. A company that wants to know about people's knowledge, attitudes, preferences, or buying behavior can often find out by asking them directly." (Armstrong & Kotler, 9th edition, Ch. 4 - P. 106)

This would give me a more collective edge and am planning on adding a pole to this page. I also plan on asking the people who comment if they would like to take a short survey. I already have people talking, why not ask them more questions.

"When used carefully, the lifestyle concept can help marketers understand changing consumer values and how they affect buying behavior. Consumers don't just buy products, they buy the values and lifestyles those products represent." (Armstrong & Kotler, 9th edition, Ch. 5 P. 141)

Our product represents a new kick of fun and happiness. And our consumer's lifestyles that match these products views will want to try some Tiki Vodka. Our product has value because of the one year life shelf of the designer bottles. Not only will the buy for design but for price, I'm setting it at 29.99.

"A motivated person is ready to act. How the person acts is influenced by his or her own perception of the situation. All of us learn by the flow of information through our five senses: sight, hearing, smell, touch, and taste." (Armstrong & Kotler, 9th edition, Ch. 5 P. 143)

I am attacking this view point with first sight and hearing through the videos, commercials, and the explanation of the different flavors. Which will in turn lead them to want to touch, and taste, and smell. Grabbing them with their first few senses will eventually lead them to the rest of their senses.

"A product's position is the way the product is defined by consumers on important attributes - the place the product occupies in comsumers' minds relative to competing products. 'Products are created in the factory, but brands are created in the mind,' sasy a positioning expert." (Armstrong & Kotler, 9th edition, Ch. 6 - P. 185)

I wanted I very different kind of Vodka, so as to set my self way off from all the other leading Vodka's. Sitting on that shelf with the other Vodka's will make my bottle stand out from all the rest. It will draw the customers eyes to it. People like a certain kind of different, and if it looks appealling then they are more likely to try it.

"Today, as products and services become more commoditized, many companies are moving to a new level in creating value for their customers. To differentiate their offers, beyond simply making products and delivering services, they are creating and managing customer experiences with their brands or company." (Armstrong & Kotler, 9th edition, Ch. 7 - P. 199)

This is my exact view point. I am a company looking to move to a new and different level! Gimmie some more customer experience baby!

"Packaging involves designing and producing the container or wrapper for a product. Traditionally, the primary function of the package was to hold and protect the product. In recent times, however, numerous factors have made packaging an important marketing tool as well. Increased competition and clutter on retail stor shelves means that packages must now perform many sales tasks - from attracting attention, to describing the product, to making the sale." (Armstrong & Kotler, 9th edition, Ch. 7 - P. 206)

This is my whole marketing view for my vodka. The packaging of my bottle is very unique. It will grab the consumers eye and, if its done right, will have them wanting to try it.

"Perhaps the most important source of new-product ideas is customers themselves. the company can analyze customer questions and complaints to find new products that better solve consumer problems." (Armstrong & Kotler, 9th edition, Ch. 8 - P. 236)

I am doing this through my costumer comments. They give me their ideas and I run with them. I answer their questions and try and salvage their complaints.

"A style is a basic and distinctive mode of expression. For example, styles appear in homes (colonial, ranch, transitional), clothing for generations, passing in and out of vogue. A style has a cycle showing several periods of renewed interest." (Armstrong & Kotler, 9th edition, Ch. 8 - P. 247)

The style of my vodka will match anyones home. It is a very unique bottle and quite the conversation starter. My cycle of renewed interest is when I put out three new designer bottles every year.

"To increase their pricing power, many companies adopt value-added pricing strategies. Rather than cutting prices to match competitors, they attach value-added features and services to differentiate their offers and thus support higher prices." (Armstrong & Kotler, 9th edition, Ch. 9 - P. 262)

My Value is the bottle itself. The bottle is rare and unique which over throws the pricing. If the pricing is right consumers wont question it because the bottle is the main feature.

DreamFlowInc

Wednesday, September 24, 2008

Midnight Tiki Vodka Concept

Tuesday, September 23, 2008

Making a Tiki Bottle Contest!!! First Entry

Midnight Tiki Crush Commercial #2

Saturday, September 20, 2008

Midnight Tiki Roar Commercial #1

Thursday, September 11, 2008

Midnight Tiki Flavors

Wednesday, September 10, 2008

The making of Making a Tiki Bottle

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